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February 03.2026
2 Minutes Read

Unicorn Surge: Five New European Startups Redefine Tech Identity

Digital artwork of European startup unicorns with map and geometric unicorn.

A New Era for European Startups: A Look at January’s Unicorns

As millions embrace the ritual of Dry January, Europe's startup ecosystem threw a celebratory feast instead. In early 2026, five innovative startups crossed the coveted $1 billion valuation mark, marking not only a funding spree but a significant shift in Europe's innovation identity. The new unicorns—including companies specializing in cybersecurity, cloud optimization, defense tech, ESG software, and education—serve as a testament to the continent's growing strength in the technology landscape.

Diverse Innovations Driving Growth Across Sectors

The impressive list of new unicorns showcases Europe’s capacity to produce exceptional tech companies that can compete on a global level.

  • Aikido Security (Belgium): This cybersecurity firm reached a valuation of approximately $1 billion after a successful $60 million Series B round led by DST Global. Its innovative platform serves over 100,000 teams worldwide, emphasizing security across the software development lifecycle.
  • Cast AI (Lithuania): This cloud optimization company, with its unique ability to reduce GPU costs for enterprises, achieved a unicorn status valued at more than $1 billion, thanks to investments from Pacific Alliance Ventures.
  • Harmattan AI (France): A defense tech startup blossoming since its founding in 2024, it is valued at $1.4 billion following significant funding. The company has already gained traction with contracts for autonomous defense applications.
  • Osapiens (Germany): This ESG software company reached a valuation of $1.1 billion, providing vital tools for sustainability reporting and compliance for global enterprises.
  • Preply (Ukraine): Founded by Ukrainian entrepreneurs, this edtech platform connects learners with tutors globally, valuing them at around $1.2 billion post-funding. It embodies resilience in challenging times while hiring AI talent to enhance educational experiences.

Europe’s Growing Confidence in Tech Innovation

The arrival of these unicorns reveals a crucial paradigm shift in Europe’s startup culture. Traditionally known for a cautious approach to venture funding, Europe is now demonstrating an ability to nurture and scale tech companies independently, rather than just being home to acquisitions by U.S. giants.

In 2025, significant investment in deep tech and university spinouts across sectors like aerospace, robotics, and health sciences further underlines this unexpected growth trajectory. As investment trends witness a shift from mere enthusiasm to calculated confidence, the future of European innovation appears brighter.

Lessons from Europe's Unicorn Surge

These recent developments not only speak to the financial health of Europe’s tech ecosystem but also serve as a reminder of the potential for sustainable growth when innovative ideas are matched with strategic investment. Investors are becoming more discerning, signaling a new maturity within the venture capital landscape. This level-headed approach fosters lasting growth rather than temporary spikes driven by trends.

This newfound momentum propels optimism among investors and founders alike, suggesting a future where European tech companies can not only compete but lead on the global stage.

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02.02.2026

How G2's Acquisition and France's Tech Independence are Shaping Software Discovery

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02.02.2026

G2's Acquisition of Capterra: Is the Software Market at Risk?

Update G2's Dominance: A New Era in Software Discovery The recent acquisition of Capterra, Software Advice, and GetApp by G2 marks a significant moment in the software industry. With this consolidation, G2 now controls a staggering 55-58% of global software-review visibility, making it a key gatekeeper for software buyers. This situation raises concerns about the power dynamics within the B2B software market, particularly for small and medium-sized businesses (SMBs) that rely heavily on these platforms for making informed purchasing decisions. The Risks of Consolidation Despite not being classified as a monopoly in legal terms, G2's control over the review ecosystem poses serious risks for vendors and buyers alike. Analysts express concerns about the potential for increased pricing power, which could inhibit competition. With fewer choices available for vendors to promote their products, marketing strategies may become less effective and innovative. The ranking influence of G2, Capterra, Software Advice, and GetApp means that algorithms may now define which products consumers view first—potentially skewing buyer preferences toward those favored by G2. The Impact of AI on Software Reviews The rise of AI-driven tools, including generative models that recommend software solutions based on existing reviews, has intensified the scrutiny of G2's expanding influence. As the industry continues to lean into artificial intelligence for decision-making, controlling vast databases of unbiased reviews becomes paramount. For buyers, AI tools can streamline the discovery process, but dependence on a singular entity like G2 could limit exposure to diverse perspectives. What This Means for the Future As G2 integrates its new assets, the software review landscape is set for transformation. Vendors may face new challenges as they navigate this powerful ecosystem, potentially learning to work within a framework dictated by G2's standards. On the flip side, buyers could benefit from a more unified platform offering a comprehensive database of reviews. Ultimately, different strategies may emerge to adapt to this new market reality, leading to intriguing developments in B2B software marketing. As the software industry adjusts, stakeholders will need to keep a close eye on G2's practices and the competitive landscape. By understanding the implications of this acquisition, both buyers and sellers can position themselves for success in the evolving market.

02.01.2026

Embracing the Always-On Economy: What the Subscription Model Means for You

Update Understanding the Always-On Economy: A Historical PerspectiveThe concept of the subscription economy isn't as modern as it appears. It dates back to the 1800s with its roots in magazine subscriptions and other regular services such as milk delivery. Fast forward to the 21st century, and we find ourselves in an 'always-on' economy, characterized by an insatiable demand for digital content and services. As explored by Juniper Research, the subscription market is expected to explode from $722 billion in 2025 to a staggering $1.2 trillion by 2030, demonstrating just how significant this model has become amidst rising digital consumption.Why Subscriptions Are Here to StayThe steady growth of the subscription model can be attributed to various factors. It not only provides consumers with convenience but also offers companies predictable revenue streams. As Juniper Research outlines, the flexibility of subscription management is essential. Consumers are looking for ways to bundle services and simplify their digital experiences. This bundling reduces the complexity associated with managing multiple subscriptions and enhances overall customer satisfaction.The Gaming Industry: A Flourishing SubsectorAmong the various segments of the subscription economy, the gaming industry stands out with a forecasted market growth to $21.3 billion by 2030. This growth is fueled by players seeking affordable access to vast libraries of games via subscription services like Xbox Game Pass and PlayStation Plus. These offerings provide gamers with options tailored to their interests and computing needs, showcasing how subscription models can cater effectively to different segments of the market.Challenges: The Rise of Subscription FatigueDespite the overall positive outlook, there are emerging concerns about subscription fatigue. Consumers are becoming weary of managing multiple subscriptions, leading some companies to innovate around monolithic subscription models that provide more value. An example of this is Spotify, which has begun bundling additional services into its core offering to meet consumer expectations while reducing churn rates. As the market grows, companies must find new ways to engage customers meaningfully, ensuring that value remains distinct and compelling.The Future of the Subscription EconomyLooking ahead to 2030, we can anticipate that the subscription economy will only become more intertwined with daily life. The rise of mobility-as-a-service and personalized digital experiences reflects evolving consumer preferences. Companies need to adapt swiftly to these trends if they wish to thrive. Notably, as technology continues to innovate, we will see new ways to incorporate AI and data analytics to deepen customer relationships, paving the way for smarter subscriptions that anticipate consumer needs before they arise.

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