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UK Government Implements New Regulations for Streaming Giants
In a groundbreaking move, the UK government has introduced new regulatory requirements that will bring popular video-on-demand (VoD) services like Netflix, Amazon Prime Video, and Disney+ under the purview of Ofcom, the media regulator. This change, part of the implementation of the Media Act 2024, aims to align these platforms closer to the existing standards followed by traditional broadcasters.
Accessibility Standards to Enhance Viewer Experience
Effective immediately for VoD services with more than 500,000 average monthly users, the new regulations include a mandatory VoD accessibility code. These standards stipulate that 80% of all content must be subtitled, with audio descriptions required for 10% of the catalogue and 5% needing sign language support. With approximately two-thirds of UK households subscribing to at least one of these major platforms, the new measures are anticipated to significantly improve viewing experiences for those with disabilities.
Closing the Regulatory Gap
Until now, many of the leading streaming services operated either with minimal oversight or were entirely unregulated in the UK. For instance, while traditional broadcasters must follow Ofcom's Broadcasting Code, streaming platforms have largely operated independently. This shift in regulation, per Secretary of State for Culture, Media and Sport Lisa Nandy, addresses the changing landscape of media consumption where streaming services have overtaken traditional TV. Statistics indicate that 85% of UK viewers engage with on-demand services monthly, highlighting the necessity of such regulations.
Future Implications for the Media Landscape
The new regulations will not only enhance audience protections but also ensure a more equitable playing field for these services, which must adhere to the same scrutiny applied to traditional broadcasters like the BBC. With Ofcom's heightened authority to investigate complaints, including violations of editorial standards that require accurate reporting, viewers can expect increased accountability from streamers. Platforms such as Netflix, which previously faced little regulatory scrutiny in the UK due to its European headquarters being in Amsterdam, will now not have this escape route as they navigate the new compliance landscape.
Engagement and Consultation Ahead
As Ofcom prepares to launch public consultations regarding these standards, stakeholders from platforms, creators, and audiences will have opportunities to voice their opinions and influence how these regulations will take shape. This collaborative approach aims to create a more consistent media framework that benefits all parties involved.
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