June 25.2025
2 Minutes Read

Navigating Quantum Profitability: Lessons from SpaceX for Startups

Quantum computer in a lab, highlighting profitability potential

How SpaceX’s Business Model Influenced IQM

In an evolving technological landscape, quantum computing is often viewed as a long-term investment, akin to the early days of space exploration. However, IQM, a Finnish startup, is challenging this notion. At the recent TNW Conference in Amsterdam, Jan Goetz, co-founder and co-CEO of IQM, revealed their innovative strategy for revenue generation. By mimicking SpaceX's early business approach, IQM has demonstrated that revenue can be reaped even at the nascent stages of technological development.

Turning Assumptions on Their Head

Many in the quantum computing space have believed that profits would take five to ten years. Goetz argues against this traditional timeline, stating, "No, that’s stupid. You can make money already with these very early-stage machines." Instead of waiting for fully developed products, IQM has focused on initiating partnerships and contracts with research institutions seeking to harness quantum technology now, even if the systems are not yet perfected.

Strategic Partnerships for Growth

Just like SpaceX paved its way by selling initially unreliable rockets to government clients, IQM has secured contracts that enable immediate cash flow. Since its inception in 2018, IQM has sold 13 quantum computers and has a bookings pipeline exceeding €90 million. This clever approach mirrors how SpaceX navigated early challenges and demonstrates a pragmatic path for other tech startups.

A Look Ahead: The Future of Quantum Computing

The success story of IQM serves to not only inspire other quantum startups but also suggests a shift in how tech companies can approach market entry and revenue generation. With further advancements and increasing demand for quantum technology across industries, the model IQM utilizes might open new doors for faster monetization in what has traditionally been viewed as a wait-and-see sector.

Marketing Evolution

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