July 25.2025
2 Minutes Read

How to Spark AI Adoption in Your Organization: Insights from Janette Roush

AI Adoption in Organizations: Professional woman in pink blouse at AI conference.

Unlocking the Power of AI: How to Lead Adoption in Your Organization

As the business landscape evolves, organizations must adapt by embracing cutting-edge technologies like artificial intelligence (AI). At the forefront of this movement is Janette Roush, Chief AI Officer at Brand USA, who is leading an effort to transform how teams engage with and utilize AI in their daily operations. Her expertise gained from two decades in marketing and project management empowers her to tackle AI adoption head-on.

The Dawn of AI: Janette Roush's Journey

Janette Roush’s experience showcases an impressive blend of creativity and technology. Before her current role, she propelled Broadway marketing strategies as smartphones revolutionized audience engagement. This dual perspective enables her to approach AI not simply as a tool but as a partner in innovation, providing fresh insights and creative possibilities. She emphasizes that recognizing AI’s unique capabilities is essential to fostering curiosity within teams.

Creating a Culture of Curiosity Around AI

In her upcoming MAICON session titled Create a Movement to Wonder, Janette outlines a practical roadmap to transition skeptical team members toward AI adoption. “You need to pierce the veil of indifference,” she advises, advocating for engagement and a-ha moments that break down reservations. Her innovative approach involves presenting AI’s capabilities in accessible and interactive ways that dispel fears and generate excitement.

Strategies to Foster AI Adoption in Teams

Janette’s strategies for AI adoption include:

  • Real-world Applications: Present AI’s possibilities through concrete examples of previous successes, making the technology relatable and digestible.
  • Lighthearted Experimentation: Encourage a trial-and-error mindset, ensuring experimentation remains enjoyable while still yielding meaningful results.
  • Challenge Gender Norms: Address hesitations, particularly among women in the workplace, as highlighted in research by Harvard Business Review showing a 25% adoption lag in AI tools. Janette urges reframing the narrative to reduce the stigma around technological assistance.

A Call to Action: Embrace AI as an Ally

Janette reinforces that using AI isn’t merely an advantage; it’s essential for remaining competitive in today's technology-driven environment. She states, “It’s not cheating to use AI at work,” highlighting the opportunity for efficiency and innovation it presents to professionals. Now is the time to encourage a new understanding of AI as an ally in the workplace, rather than a shortcut that undermines one’s value.

The Future is Now: Preparing for AI Integration

Understanding and utilizing AI as a collaborative partner can lead teams to innovate and excel. Janette Roush’s approach reflects both her extensive experience and forward-thinking mindset. By fostering a culture of curiosity, encouraging experimentation, and addressing underlying biases, organizations can pave the path for successful AI adoption. It’s about evolving to meet the demands of the future and seeing the potential for growth in every innovation.

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