June 27.2025
2 Minutes Read

How to Build Your Own AI Assistant and Transform Analytics

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Unlocking the Power of AI in Business

Artificial Intelligence (AI) is transforming industries, leading businesses towards unprecedented efficiency and insight. At the forefront of this evolution is Keith Moehring, founder and CEO of L2 Digital, who will be speaking at the MAICON 2025 conference. Known for his expertise in AI automation, Keith emphasizes the significance of structured data in enhancing AI functionality.

Creating Your Own AI Assistant

In his session, "Make Your Own AI-Powered Analytics Assistant," Keith outlines the essential steps to build a personalized AI assistant tailored for analytics. Drawing from his experiences, he began his journey with tools like ChatGPT, initially seeing them as interns to automate specific tasks. He soon realized that enhancing workflows required integrating AI with other automation tools to achieve seamless operations.

The Art of Structuring Data

A key takeaway from Keith’s approach is the importance of context when using AI. He advises attendees to consider not just data from sources like Google Analytics but to include multi-faceted insights from platforms such as Search Console and information on buyer personas. By layering contextually relevant data, the AI assistant becomes smarter, resulting in more accurate outputs and insights.

The Future of AI Integration

Keith also notes an exciting direction for AI technologies: the potential for AI tools like ChatGPT and Gemini to deeply integrate with external platforms. This could revolutionize how businesses capture and utilize data, creating smarter, more efficient workflows that significantly enhance decision-making processes. As Keith puts it, "These AI tools will become 10x better if they can grab context and pull it all together."

Embracing AI for Competitive Advantage

As businesses strive to maintain a competitive edge, building custom AI solutions can offer a unique advantage. Keith will demonstrate that even those without technical backgrounds can leverage platforms like Make to construct powerful AI-driven assistants. This alignment between user-friendly interfaces and sophisticated capabilities could democratize AI access for businesses of any size.

Prepare for the Session

To maximize the value from Keith's session, he encourages participants to sketch out their current reporting workflows beforehand. This practical insight prepares attendees to dive deeply into the possibilities that AI offers, transforming their analytical processes.

The innovative steps discussed at this conference will pave the way for organizations interested in enhancing their operational efficiency through AI. As these tools evolve and become more integrated, the foresight and actionable strategies shared at MAICON 2025 will enable businesses to not only adapt but thrive in an AI-driven future.

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