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June 19.2025
2 Minutes Read

Is AI as Socially Vital as Water and Energy? UK Execs Weigh In

Futuristic robot and man on bench, AI as vital as water and energy.

AI: The New Essential Resource for Society

Just as water and energy are fundamental to survival and societal stability, artificial intelligence (AI) is now being positioned as a critical component of our daily lives. A recent report by Endava, a London-based software firm, highlights a significant shift in perception among UK business leaders, emphasizing that AI's role is akin to that of essential resources.

Growing Trust in AI Among Leaders

The survey reveals that a remarkable two-thirds of the 500 entrepreneurs surveyed consider AI not merely a technological advancement but a social necessity. This stark realization underscores how deeply embedded AI has become in daily operations and interactions. Furthermore, a staggering 93% of respondents advocate for rapid implementation of AI in various sectors, showcasing the urgency felt in adopting these technologies to drive progress.

AI as a Conversational Partner

Interestingly, a significant proportion of respondents—84%—describe utilizing AI as a “companion” or conversational partner at least once a month. This frequent interaction indicates a growing acceptance and integration of AI into personal and professional spheres. Two-thirds of these entrepreneurs even express trust in AI systems making autonomous decisions regarding their lives, hinting at a bold leap towards reliance on technology for critical choices.

The Need for Oversight in AI Implementation

Despite this trust, there appears to be a prevailing sense of caution. An overwhelming 96% of participants advocate for oversight from an independent international body concerning global AI adoption. This caution reflects a collective awareness of potential risks associated with unregulated AI advancements. Additionally, 94% believe that government involvement should spearhead these oversight efforts.

Infrastructure Challenges Facing AI Development

Surprisingly, while enthusiasm for AI is high, more than half of the respondents (55%) voiced concerns about current infrastructure limitations that could stymie the technology's full potential. As businesses grapple with the dual pressures of rapid implementation and the need for regulatory frameworks, the juxtaposition of ambition and caution becomes clear.

As we navigate this complex relationship between AI, business, and society, the insights from this report pave the way for a deeper discussion on how we can leverage AI for the greater good—while ensuring necessary safeguards are in place.

Marketing Evolution

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