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August 01.2025
2 Minutes Read

How Passion and Authenticity Grew My Substack by 7,000%

Colorful collage with icons for growing my Substack.

Unlocking the Secrets of Substack Growth

In the ever-evolving landscape of digital content creation, Substack has established itself as a vital platform for writers, offering an avenue for genuine expression and audience engagement. For Alex Lewis, the journey on Substack commenced in December 2022, leading to a staggering 7,000% growth in subscribers. His success stems from a captivating combination of passion for his subject matter and a strategic outreach to existing support networks.

The Power of Authenticity in Writing

One of Alex's key strategies was embracing authenticity. By focusing on topics he genuinely enjoys, such as NBA basketball and healthy masculinity, he was able to foster a personal connection with his readers. As Ana Calin aptly remarks, it’s crucial to write the newsletter you would want to read. This philosophy resonates strongly with the audience, leading to deeper engagement and loyalty.

Nurturing Existing Support Networks

Building a newsletter is not just about attracting new subscribers; it also involves tending to those who already appreciate your work. Alex leveraged his existing social media platforms like Instagram and LinkedIn before transitioning to Substack, simplifying the reading experience by delivering content directly to inboxes. This approach not only incentivized initial subscriptions but also increased shareability, as those early supporters became ambassadors for his newsletter.

Lessons for Aspiring Substack Creators

For individuals eyeing Substack as a platform to spin their tales or share their expertise, key takeaways from Alex's journey include:

  • Choose subjects that spark joy and foster genuine connections.
  • Utilize existing networks to create an initial subscriber base.
  • Maintain authenticity in writing to build trust and engagement.

Conclusion: Embracing the Substack Opportunity

As newsletters continue to flourish in today's digital age, platforms like Substack present compelling opportunities for creators. Focusing on passion-driven content can lead to growth without the crippling pressure often associated with performance metrics. For aspiring writers, nurturing personal connection and authenticity may be the golden keys to unlocking success in this vibrant content ecosystem.

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